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Change happens, by choice or by chance. Proactive or reactive, small tweaks or profound shifts, every business must adapt to survive and grow, especially right now. As my Seattle-based branding and marketing agency helped all kinds of companies create and communicate change over the past 25 years, my team and I came to recognize a common theme. Whether a client came to us seeking a new brand, a new website or a new messaging strategy, it almost always meant that some internal or external shift had happened—or needed to happen.

Have you ever been to a music festival where a few bands are playing simultaneously and you can hear both bands’ sounds bleeding together? Now, think of how chaotic it would sound if there were 1,000,000 bands of all different styles playing at once.

Everyday leaders are asked to make decisions that can drive revenue, impact employees and influence customer loyalty. Thinking through all the possible outcomes and preparing for the potential unknown variables can change the trajectory of a business and its leaders. Volatility, Uncertainty, Complexity and Ambiguity (VUCA) may best explain the current circumstances we find ourselves living through.

A guy asked what I thought made for a great team. Well, the first thing that always goes through my mind with that question is, “don’t be a Dick.” So I said it. He chuckled, and then said, “no seriously?” I said, “yeah, (pause- with a bit of a smile) I’m serious, … think about when you’ve dealt with a crappy supervisor or coworker. Were you in the zone doing amazing stuff? Or, were you distracted by the ever-present reminder (voice, email, task) of what a jerk he was? And, that reminder, invaded your ability to perform at the best you could?” Guess what his response was?

Businesses are constantly evolving, introducing new products and merging and consolidating operations. Changes like these can be disorienting to your brand, especially for customers. Communicating a consistent brand message during times of growth and change is more important than ever. Today, we see a renewed interest in re-branding efforts to “bring back that special feeling” in a dis-jointed CV-19 world.

Everywhere we turn and for every single one of us—at work, at home, out shopping, and preparing our kids for school—the world has become almost unrecognizable in the past year. We are all grieving the loss of our new normal, while, as of this writing, looking toward the glimmer of light that is the arrival of the COVID-19 vaccine. COVID-19 has caused a deep shift in the way we function in the world and the way we see the world—in this case, quite literally, from behind masks.

Salesmanship shouldn’t be such a dirty word. Unfortunately, when we hear it, we still conjure up brash infomercials with pitchmen hawking their wares. But good salesmanship is more subtle and more personal. An informative salesperson at a store for running shoes or a helpful hotel concierge are masters at salesmanship and highly appreciated.

What does it take to initiate purposeful, positive growth within your business? Organizations grapple with this question on a daily basis. Many times growth and change are prompted by a product or service launch. Other times it’s felt when there is a disconnect between the internal company culture and how that’s expressed externally to customers.

Imagine that your business is a car driving down the freeway. In order to start reliably and run smoothly, your car must be cared for. Remembering to schedule oil changes and routine maintenance are what help ensure your car stays in good working order.

It’s a new year in an uncertain world. Your startup or established organization is hoping to position itself to realize success in 2021, but where do you start? Do you start with a new website with the latest functionality, or do you start with a new innovative product or service? Maybe your marketing strategies need to focus on customer loyalty? These paths are a good start but not the only answer. To start 2021 off on the right foot, you might want to focus on establishing and re-energizing your organization’s culture and the foundation of your brand.

These are all questions every company, organization, and individual must ask in order to get clear on what the core of their brand represents. In this fast-paced world, everyone from Fortune 500 companies to teenagers on Instagram are projecting a brand. However, there’s a difference between just projecting a brand and building a brand that connects.

I was pleased to be a guest on The Conscious Business Leader podcast where I discussed how, as a strategic change agency, ShiftUp serves companies looking to embrace brand, culture, and marketing shifts based on their values. I hope you’ll take a few moments to listen and share your thoughts with us.

It’s not easy balancing getting shit done and loving the people in your charge. Most businesses prioritize “get sh*t done” over care for their people, which sets you up for emotional conflict where the care you have for your teams takes second fiddle. I’ve seen this in my work with execs and team leaders. I’ve been there myself.

She invites and calls adversaries to curiosity’s common table, where each get’s heard. Her compassion and presence for each side quells hostile emotions. She picks up on and cuts to the emotional root of the conflict in light of their common goal for inspired realignment. In the safety of peacemaking, with weapons set aside both can recommit to move forward together.

Keeping up with the ever-changing dynamics of sales is not as easy as you think. In a world living through a pandemic, consumers are unpredictable and wary, which makes running a company and embracing an authentic brand experience a difficult task.Keep your brand relevant to strengthen your

Developing high performing sales teams is essential for any organization looking to maximize revenue growth, which leads me to this…what strong leaders should focus on is how to build successful teams. We are only as strong as our weakest link, right? Below are some key factors to consider when teambuilding:

Everyday leaders are asked to make decisions that can drive revenue, impact employees and influence customer loyalty. Thinking through all the possible outcomes and preparing for the potential unknown variables can change the trajectory of a business and its leaders. Volatility, Uncertainty, Complexity and Ambiguity (VUCA) may best explain the current circumstances we find ourselves living through.

Developing high performing sales teams is essential for any organization looking to maximize revenue growth, which leads me to this…what strong leaders should focus on is how to build successful teams. We are only as strong as our weakest link, right? Below are some key factors to consider when teambuilding:

Businesses are constantly evolving, introducing new products and merging and consolidating operations. Changes like these can be disorienting to your brand, especially for customers. Communicating a consistent brand message during times of growth and change is more important than ever. Today, we see a renewed interest in re-branding efforts to “bring back that special feeling” in a dis-jointed CV-19 world.

It’s a new year in an uncertain world. Your startup or established organization is hoping to position itself to realize success in 2021, but where do you start? Do you start with a new website with the latest functionality, or do you start with a new innovative product or service? Maybe your marketing strategies need to focus on customer loyalty? These paths are a good start but not the only answer. To start 2021 off on the right foot, you might want to focus on establishing and re-energizing your organization’s culture and the foundation of your brand.

These are all questions every company, organization, and individual must ask in order to get clear on what the core of their brand represents. In this fast-paced world, everyone from Fortune 500 companies to teenagers on Instagram are projecting a brand. However, there’s a difference between just projecting a brand and building a brand that connects.

Have you ever been to a music festival where a few bands are playing simultaneously and you can hear both bands’ sounds bleeding together? Now, think of how chaotic it would sound if there were 1,000,000 bands of all different styles playing at once.

Salesmanship shouldn’t be such a dirty word. Unfortunately, when we hear it, we still conjure up brash infomercials with pitchmen hawking their wares. But good salesmanship is more subtle and more personal. An informative salesperson at a store for running shoes or a helpful hotel concierge are masters at salesmanship and highly appreciated.

Imagine that your business is a car driving down the freeway. In order to start reliably and run smoothly, your car must be cared for. Remembering to schedule oil changes and routine maintenance are what help ensure your car stays in good working order.

Keeping up with the ever-changing dynamics of sales is not as easy as you think. In a world living through a pandemic, consumers are unpredictable and wary, which makes running a company and embracing an authentic brand experience a difficult task.Keep your brand relevant to strengthen your

A guy asked what I thought made for a great team. Well, the first thing that always goes through my mind with that question is, “don’t be a Dick.” So I said it. He chuckled, and then said, “no seriously?” I said, “yeah, (pause- with a bit of a smile) I’m serious, … think about when you’ve dealt with a crappy supervisor or coworker. Were you in the zone doing amazing stuff? Or, were you distracted by the ever-present reminder (voice, email, task) of what a jerk he was? And, that reminder, invaded your ability to perform at the best you could?” Guess what his response was?

Everywhere we turn and for every single one of us—at work, at home, out shopping, and preparing our kids for school—the world has become almost unrecognizable in the past year. We are all grieving the loss of our new normal, while, as of this writing, looking toward the glimmer of light that is the arrival of the COVID-19 vaccine. COVID-19 has caused a deep shift in the way we function in the world and the way we see the world—in this case, quite literally, from behind masks.

It’s not easy balancing getting shit done and loving the people in your charge. Most businesses prioritize “get sh*t done” over care for their people, which sets you up for emotional conflict where the care you have for your teams takes second fiddle. I’ve seen this in my work with execs and team leaders. I’ve been there myself.

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Everywhere we turn and for every single one of us—at work, at home, out shopping, and preparing our kids for school—the world has become almost unrecognizable in the past year. We are all grieving the loss of our new normal, while, as of this writing, looking toward the glimmer of light that is the arrival of the COVID-19 vaccine. COVID-19 has caused a deep shift in the way we function in the world and the way we see the world—in this case, quite literally, from behind masks.

Everyday leaders are asked to make decisions that can drive revenue, impact employees and influence customer loyalty.

Have you ever been to a music festival where a few bands are playing simultaneously and you can hear both bands’ sounds bleeding together? Now, think

Keeping up with the ever-changing dynamics of sales is not as easy as you think. In a world living through a pandemic, consumers are unpredictable...

She invites and calls adversaries to curiosity’s common table, where each get’s heard. Her compassion and presence for each side quells...

Salesmanship shouldn’t be such a dirty word. Unfortunately, when we hear it, we still conjure up brash infomercials with pitchmen hawking their wares.

Everywhere we turn and for every single one of us—at work, at home, out shopping, and preparing our kids for school—the world has become almost

Imagine that your business is a car driving down the freeway. In order to start reliably and run smoothly, your car must be cared for.

What does it take to initiate purposeful, positive growth within your business? Organizations grapple with this question on a daily basis.

I was pleased to be a guest on The Conscious Business Leader podcast where I discussed how, as a strategic change agency, ShiftUp serves companies...

Change happens, by choice or by chance. Proactive or reactive, small tweaks or profound shifts, every business must adapt to survive and grow,

A guy asked what I thought made for a great team. Well, the first thing that always goes through my mind with that question is, “don’t be a Dick.”

It’s not easy balancing getting shit done and loving the people in your charge. Most businesses prioritize “get sh*t done” over care for their...

Businesses are constantly evolving, introducing new products and merging and consolidating operations. Changes like these can be disorienting to your

It’s a new year in an uncertain world. Your startup or established organization is hoping to position itself to realize success in 2021

These are all questions every company, organization, and individual must ask in order to get clear on what the core of their brand represents.

Brand is a shared experience - keep it real to empower change.

1.

Make a plan.

Innovate your business to get the results you need today to build sustainable revenue tomorrow.

2.

Take a stand.

Align and energize your brand from the inside out to inspire your team and engage your market.

3.

Create an impact.

Achieve breakthrough success by getting your people and priorities working together.