How To Get “Shift” Done

Ready To Grow Forward?

Within an organization, there are several questions that always remain top of mind: Are we staying true to our mission, are we meeting our goals, and are we reaching our full potential? When the answer to any of these questions is “no”, it’s time to make a strategic shift. But what needs to change? By knowing what aspects of your business are doing well and what parts need to evolve, you can better direct your attention for maximum impact. This helps instill a sense of direction and create proactive steps for you and your team. 

Innovate Leadership

When considering organizational growth, start with the question, “Is there a clear vision of the way forward”? It’s all too common to lose sight of the path ahead, being too encumbered with daily tasks to prioritize a vision of what’s next. But how do you break through the overwhelm of the day-to-day to move forward? Think about these three steps: 

Clarify Vision | Take the time to ensure that your mission, vision, and values are aligned. 

Define Strategy | Define your goals and communicate these objectives effectively with the rest of your team. 

Organize Action | Create a change map where your goals are broken down into actionable steps. 

Differentiate Brand 

Once you have a clear direction of where your organization is headed, take time to consider your brand. Is it doing the best it can do to authentically voice who you are and what you have to offer? Is it resonating with potential customers? 

In a rapidly shifting world, many brands are struggling to keep up with the incessant changes in their industry while also being authentic to their mission and values. Today, businesses have to constantly evolve, offering new products and updating internal processes to stay current with the demands of their industry. With this many quick shifts, it can be easy to lose sight of what attracted loyal clients in the first place. So, how do you make your brand stand out from the crowd while remaining authentically you? 

Align Values | Having a set of values that are the foundation of your organization is essential to maintaining an authentic brand culture and a clear path forward. 

Energize Voice | Ensure that your brand messaging authentically reflects who you are. 

Refresh Creative | Infuse authenticity into your branding efforts to establish trust and loyalty while building a strong foundation that customers can connect with long-term. 

Activate Culture

As any manager or team leader will know, it can be a struggle to get everyone on the same page. With teams working in different spaces and time zones, having ways to communicate efficiently and authentically has become more important than ever; finding the right tools to energize, connect, and inspire everyone has become absolutely imperative. So, how do you help a team connect? Try these three techniques to align your team's vision and purpose.   

Inspire Purpose | Find commonality through shared purpose. 

Build Trust | Create a culture where trust is built into its foundation.

Create Belonging | Empower creativity, welcome fresh perspectives, and promote individuality. 

Orchestrate Marketing 

Do you ever feel that no matter what you do, potential customers are failing to see your brand and connect with it? Marketing can often feel like it has fallen into an inefficient cycle, with dollars spent yielding to disappointing results. Even worse, the standard fixes – new campaign, new website, AI tools, etc., routinely fall short of expectations.

However, the most persistent source of inefficiency in marketing is not the performance of individual efforts, it’s the way all those tactics interconnect. There is no one size fits all solution, but many pieces that must be in sync in order to see real, tangible results. 

Develop Plan | Create a strategy with your goals in mind to turn your efforts into sales. 

Optimize Messaging | Focus your external messaging to maximize engagement and grow your community. 

Manage Campaigns | Create and maintain promotional campaigns that speak directly to your customers and accurately reflect your brand. 

Values to Victories 

Our passion is helping business leaders realize purposeful growth.

ShiftUp is a strategic change agency that helps purpose-driven leaders create opportunities to grow forward. Our approach unites culture, brand, and marketing to increase trust within an organization and with its customers.