Branding

How to Connect with the Heart & Soul of Your Brand

March 1, 2021

These are all questions every company, organization, and individual must ask in order to get clear on what the core of their brand represents. In this fast-paced world, everyone from Fortune 500 companies to teenagers on Instagram are projecting a brand. However, there’s a difference between just projecting a brand and building a brand that connects.

Branding

Branding from the Foundation Up

February 22, 2021

EBEN GREENE

It’s a new year in an uncertain world. Your startup or established organization is hoping to position itself to realize success in 2021, but where do you start? Do you start with a new website with the latest functionality, or do you start with a new innovative product or service? Maybe your marketing strategies need to focus on customer loyalty? These paths are a good start but not the only answer. To start 2021 off on the right foot, you might want to focus on establishing and re-energizing your organization’s culture and the foundation of your brand.

Branding

Reverence for the Brand

December 15, 2020

EBEN GREENE

Businesses are constantly evolving, introducing new products and merging and consolidating operations. Changes like these can be disorienting to your brand, especially for customers. Communicating a consistent brand message during times of growth and change is more important than ever. Today, we see a renewed interest in re-branding efforts to “bring back that special feeling” in a dis-jointed CV-19 world.

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