Everywhere we turn and for every single one of us—at work, at home, out shopping, and preparing our kids for school—the world has become almost unrecognizable in the past year. We are all grieving the loss of our new normal, while, as of this writing, looking toward the glimmer of light that is the arrival of the COVID-19 vaccine. COVID-19 has caused a deep shift in the way we function in the world and the way we see the world—in this case, quite literally, from behind masks.
Businesses have had to transform their operational processes almost overnight. And, in an opportune twist, the pandemic has also led to a widespread movement called collective empathy.
We can all relate to one another because we’re all going through the same thing. From a business perspective, this has become the catalyst for profound cultural changes starting from deep within each organization, threading out through the employees and emanating out to touch customers.
We at ShiftUp are familiar with the process of cultural change from within an organization. That’s because, starting a decade ago, we began encouraging top brands to embrace a strong internal culture as a way to foster positive customer relationships and sustainable growth.
It seems only fitting that in this, the year of the pandemic that changed the world, ShiftUp has been recognized for its long standing work as one of the Top 10 Change Management firms in the country by Manage HR Magazine. Their list highlights “prominent organizations in the industry that address issues pertinent to the change management sector by implementing current trends.” We feel privileged to receive this honor and we invite you to read the Manage HR interview with yours truly, the ShiftUp Creative Vision Keeper.
We’re proud to have been a bellwether for change but we’re even happier that organizations have been made to understand how important company culture is to a brand’s overall success.
If you or an organization you know is ready to ShiftUp and embrace change by fostering internal alignment to guide brand-powered marketing in 2021, we’d love to hear from you.