Brand Culture Activation - Vision
Brand Strategy, Marketing - Interactive
To successfully launch a global innovation company within 2 months a new name needed to be selected, a rebrand needed to be implemented and the brand message, website, and marketing collateral needed to be developed.
Fortunately, the visual brand had already been developed and once the company name was approved, it was our job to bring it to life. We filled in the missing pieces by developing a compelling brand message and content strategy to target corporate clients and attract inventors with a breakthrough website, presentations and marketing tools. The ShiftUp team in collaboration with Xinova’s marketing team worked around the clock to deliver everything needed to go to market, right on time.
With a solid brand foundation and a “best responsive” award-winning website, Xinova started strong and quickly grew as a business with our continued partnership. As part of their journey, they adjusted their business strategy several times, raised money, downsized, re-grew and raised money again. Our creative leadership continues to support each stage of Xinova’s growth.