The Opportunity

Bringing simple elegance and focused message to capture 50 years of performing arts excellence was a rewarding challenge. Their new branding included logo design, a tagline and a messaging playbook, bringing their contemporary and traditional sides together in a dramatic way.

The Shift

Seattle Rep won a prestigious grant to create a subscriber-powered gift program to drive attendance. We named and branded the marketing campaign as Share Theatre, complete with a brand story that promoted the unifying power of live theatre, as well as supporting materials such as the Play Pass gift card and various communications to encourage and recognize active participants.

The Impact

The response to the Share Theatre branded marketing campaign was overwhelmingly positive and generated excitement and attendance for the season, in addition to paving the way for the SRT rebrand. The new branding included logo wordmarks for Share Theatre and Play Pass, marketing collateral design, and design for the Share Theatre direct mail campaign.

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