Brand Strategy, Marketing - Interactive
Brand, Marketing and Interactive Strategy
We knew right away that we wanted to enliven the colors and create a clean, friendly brand. The result was a vibrant integrated word mark that leverages their well-known acronym and provides a handy pull-out icon that can be used for all kinds of purposes.
Delphi Locey, Development Coordinator
When it came to the website, we worked with the SOWA team to provide a plan for a new content architecture and updated interactive design concept that incorporated the new branding. They incorporated many of these suggestions into their live site until they are ready for an overhaul. Below is our concept.