Brand + Culture
Brand Culture Activation - Vision
Parker Staffing is one of Washington’s Best Places to Work, with an all-star client base, yet it was time for a rebranding strategy to stay competitive in the market.
As a long-term partner, ShiftUp applied a deep understanding of Parker’s unique culture and approach in developing and deploying a modern visual and verbal brand platform. We worked with their team to identify target audiences and craft the story they needed to tell. Then we created new collateral and a modern website all geared to each target audience.
Our long-term partnership with Parker has always been about realizing growth goals by elevating value from the inside out. The successful rebranding project energized sales and established a foundation for their expansion into new markets nationally.