Bartell Drugs

Bartell Drugs

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Brand + Culture

Bartell Drugs celebrates change.

Opportunity

The nation’s oldest family-owned drugstore chain was looking to re-energize their brand strategy and community impact in celebration of their 125th Anniversary in business.

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The Shift

Washington’s Own Drugstore was adapting to many changes on its home turf, including the entry of yet another national drugstore chain, not to mention a few hundred thousand new residents who had never heard of Bartell Drugs. That’s where we came in. During our 3-year partnership, ShiftUp developed a new brand foundation that included naming, positioning, messaging, visual standards, in-store signage and product identity. After developing a new website, we led a comprehensive 125th Anniversary Marketing campaign that featured billboards, in-store display, community events and special edition craft beer and wine packaging.

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Impact

Since their 125th celebration, Bartells has added many new stores. The five-year transformation plan and brand standards ShiftUp developed continue to be utilized to guide marketing strategies and the design of collateral and the in-store experience.

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Work with us

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