The beloved grocery store chain in the Seattle area was looking to re-energize their brand, culture and marketing as they prepared for a next-level store opening in a new market.
Working closely with the Metropolitan Market leadership team to transform the in-store and customer experience, ShiftUp started by getting everyone on the same page by uniting the vision, voice and values. With a culture-first approach, the next step was to standardize the visual brand with a new signage and packaging program. Messaging was refreshed and many specialty products/promotions were re-branded. As part of the store launch, we developed and facilitated a customer service training program for all new employees. Shortly after the award-winning store opened, a new CEO was promoted from within and we supported the change management communications and extension of the branding program we developed.
Brand transformation is a process and in this case, it brought new energy and consistency to help Metropolitan Market thrive again in a highly competitive marketplace, launch an industry-leading, profitable new location and build momentum to ensure the success for a new leadership team. The Mojo carribean style sandwich, Sweet Local Strawberries, Walla Walla Sweetest, For the Love of Cheese, and The Cookie brand campaigns are a small selection of all the work behind the scenes that helped transform the Metropolitan Market customer experience.
