The nation’s oldest family-owned drugstore chain was looking to re-energize their brand strategy and community impact in celebration of their 125th Anniversary in business. Washington’s Own Drugstore was adapting to many changes on its home turf, including the entry of yet another national drugstore chain, not to mention a few hundred thousand new residents who had never heard of Bartell Drugs.
During our 3-year partnership, ShiftUp developed a new brand foundation that included naming, positioning, messaging, visual standards, in-store signage and product identity. After developing a new website, we led a comprehensive 125th Anniversary Marketing campaign that featured billboards, in-store display, community events and special edition craft beer and wine packaging.
After their 125th celebration, Bartells added many new stores. The five-year transformation plan and brand standards ShiftUp developed were utilized to guide marketing strategies and the design of collateral and the in-store experience.
