To refresh the brand and execute a multi-channel activation across web, email, social and printed collateral to build awareness of the organization and the array of benefits available to home caregiving workforce of Washington State.
ShiftUp applied a deep understanding of the mindset and needs of the target audience to formalize a refreshed brand platform that culminated in a comprehensive Brand Style Guide. We then worked with their Marketing team to execute an org-wide brand rollout, create a new system of cross-channel communications and assisted with the expansion into social media with a fresh content strategy.
With a strong partnership, solid brand foundation and optimized communication materials, SEIU 775 Benefits Group has continued to expand its impact as the nation’s leading organization dedicated to improving the skills, health and stability of the caregiver workforce.
In addition to our creative and strategic work, the ShiftUp team developed a client-tailored project management process that has produced over 250 print and digital marketing materials. More importantly, it helped SEIU Benefits Group successfully execute the rapid deployment of urgent pandemic communications to ensure the safety of caregivers. We continue to work closely with their team to:
