Brand Messaging, Naming, Taglines, Copywriting. When the verbal elements of your brand work together as a unified voice, everything gets clearer. Trusting someone to give voice to your values is a big step. We respect that. Your messaging should reflect your brand's personality, not the writer's.
Our job starts with listening to you and getting to know your business from the inside out to develop a distinct and compelling narrative.
Know what you stand for and how you plan to live/lead with purpose.
Connect with the hearts, minds and soul of people you serve.
Create an action plan to complete projects and realize big goals.
As the director of brand strategy, naming, messaging and copywriting services at ShiftUp, I enjoy helping organizations connect with their markets by crafting language that reverberates on both logical and emotional levels. After receiving an English degree from Lehigh University in my home state of Pennsylvania, I set out to explore the country, living and working in Sequoia National Park, Kirkwood Ski Resort and Athens, Georgia before finally settling in Ballard in 2002. Outside of work I play music in my band The Wayside and enjoy snowboarding and hanging with my wife and three sons.
At the core, a SOULeader builds trust by authentically connecting with people by directing purposeful action that unifies vision, voice and values to create a positive impact.