A visual tool that aligns your why, how and what to guide your organization as you live your values, activate purpose and uphold your brand promise. Bring focus, integration and energy to your team.
We start with a collaborative discovery process, where we identify the core values, attributes, and key messages that serve as the strong foundation upon which your brand culture stands. The final product is a unique visual guide that enables teams to align their actions with the mission of your organization, every day and moment by moment.
Our clients are proud of their Compasses, and often feature them prominently on the walls of their office and to support:
The Brand Culture Compass describes your Brand Promise from the inside out. The Purpose in the center circle is why your organization exists - or why you operate the way you do. The Core Values describe how you go about realizing that purpose. The Brand Pillars are what you are recognized for providing to clients and colleagues.
The Brand Culture Compass brings clarity to your “why,” “how,” and “what,” empowering your team to live your values and uphold your brand promise with consistency and purpose.
By visually articulating your culture, the Compass fosters stronger engagement, collaboration, and responsibility across teams—helping everyone get on the same page.
Use your Compass to guide employee selection, onboarding, and evaluations, ensuring that your people align with your values and fuel your mission from within.
With a shared understanding of your brand’s purpose and positioning, your marketing and messaging efforts remain cohesive, credible, and culture-aligned across every campaign.
Proudly displayed in offices and shared across teams, the Compass serves as a living reminder of your identity—keeping your culture focused, integrated, and moving forward.
