Imagine that your business is a car driving down the freeway.
In order to start reliably and run smoothly, your car must be cared for. Remembering to schedule oil changes and routine maintenance are what help ensure your car stays in good working order.
Neglect that required maintenance at your peril. We’ve all heard stories of transmission and engine failures that could have been avoided by just keeping your car regularly serviced.
The same can be said about your business relationships and customers. Gentle care and maintenance over time keeps customers and business partners happy. Checking in, providing useful information and being reliable will help to ensure your business relationships thrive.
Going one step further, it is incumbent on your business to remain in tune with the needs and values of your customers. Nurturing relationships only goes so far. Now more than ever, customers instinctively seek trust and meaningful connection in the brands they choose. This is reinforced by connecting with customers and their needs with the right benefits, features, price and value.
Ask yourself if your business is providing the scheduled maintenance needed to keep your customers happy. And don’t stop there. Make sure to check under the hood to confirm that your brand’s values connect to your customers and truly instill trust. If they don’t, it might be time to consider a brand and marketing tune-up. Navigate the road ahead with a plan in place, and please drive safely.